Developments in technology have led to dramatic changes in business practice. The revolution shows no sign of letting up, and new innovations seem to arrive on a daily basis.
The potential for your company, whether large or small, is extraordinary, so make sure you don’t miss out. Here are a few things to consider.
The World in Your Pocket
Once upon a time not so very long ago the information on which your business relied was recorded on paper and stored in files. Now it exists in digital form and the entire global reach of the Internet is your filing cabinet.
This is the world of cloud computing, and wireless technology allows you to access it from pretty much anywhere on a device you carry in your pocket or bag. You don’t even need to plug anything in, except when it needs charging. Smartphones, laptops, and tablets all provide access to a vast range of tools and data, and the benefits are considerable.
Make the Connection
Email is still a mainstay of most businesses, but now there’s a whole host of other ways to communicate. Companies and customers are now brought together in a way that’s personal, effective, and often immediate.
Instant messaging, video conferencing, Skype calls, and social media are all ways of transmitting information that’s quick, easy, and in many cases very cheap, once the correct software is in place. This transforms even small operations into international concerns, so your growth potential is substantial.
Pick the Right Tools
Numerous apps and specialized task management programs enable swift and effective communication between staff. Methods such as Google Chat, Dropbox, and GoToWebinar allow employees to save and access data, share information, and continue working together from different locations.
Business can be managed from home, in the office, or on the move and your processes tailored to your best advantage.
There’s a lot to be gained by increasing the flexibility of your workforce. By downsizing your premises and providing staff with the tools to work from home, and operating a desk-sharing system, the huge costs of maintaining large offices will be dramatically reduced.
Core processes such as accounting and IT can be outsourced and employees may be recruited globally if you wish. Your staff will also appreciate the opportunity to enjoy a more flexible work/life balance. If your people are happy they’ll be more loyal and more productive. It’s as simple as that.
Companies are increasingly introducing BYOD policies (Bring Your Own Device) to ensure this isn’t open to abuse. Measures need to be in place to ensure weekends and holidays aren’t interrupted, except in specified circumstances.
It’s also vital for employees to access company’s systems in a secure way which doesn’t compromise confidential data. Clear safety measures will protect businesses and staff alike. Take the time to get this right and everyone will be connected in the most effective way and no opportunities will be missed.
Benefits for Customers
Now you can interact with your customers in a variety of ways. This is very much a two-way street as you’re giving them the power to choose how they communicate with you. Some favor social media while others still prefer the personal touch of instant messaging or a Skype call.
Don’t forget the old-fashioned phone call here either. Many people still like this option and VoIP telephone systems allow calls to be transmitted over the Internet at extremely cost effective rates.
Giving customers a choice will encourage contact. They’ll feel important and integral to your business, rather than someone you’re trying to part from their money. Social media makes customer opinion and your response very visible.
You can use their feedback to alter your procedures if needs be and they can see you doing this – a great way to build long lasting and profitable relationships.
Marketing and Customer Service
Better communication produces more effective marketing. Focus groups, questionnaires and general feedback all provide an instant picture of your client’s expectations. Newsletters, advertisements, and product updates can be tailored accordingly and delivered straight to their inbox, Facebook feed, or whatever they prefer. This also allows for complaints to be investigated swiftly and gives you the chance to turn a problem into an advantage.
From solo entrepreneurs to multinational corporations, today’s technology offers opportunities unthinkable even a decade ago.
Take the time to consider how your business can benefit. You’ll be glad that you did. For more information, get in touch with us today by calling (888) 494-7638 or contact us online.